Even so many high quality suits available ready made, to say nothing of excellent designer wear, why spend the time and money on a custom suit? Unlike the days when all men’s suits were either custom made or at least tailored to fit, it can be difficult to find a good tailor at a reasonable price.
Apple Bottoms was founded in 2003 by multi-platinum rap and hip-hop artist Nelly. At that point, Nelly already fronted a successful men’s label called Vocal. There was great public interest in a similar women’s collection, and thus the idea came to fruition. Aware of the great need for a line that focused on the unique shape of a woman, the unlikely mastermind collaborated with his cousin Yomi Martin and friend Ian Kelly to launch the collection. Its main goal, of course, was to simply fit, but not far behind that was the desire to create a line that was as stylish and in line with the current trends as possible.
